Tip: Create a clear growth strategy by incorporating data from both competitor research and your own trial-and-error efforts. You should also invest heavily in the channels that work - whether or not they're being used elsewhere. You have to make it a priority to find unique marketing channels to grow your customer base. So, you can and should leverage them, but first you have to avoid getting tunnel vision. There are many great approaches to marketing that your competitors probably aren't using.

This may sound contradictory, but it actually makes complete sense when you stop and think about it. They fail to use proven channels that work.

They use only the same marketing channels that their competitors do.

However, when it comes to new businesses meeting their customer-acquisition targets, Weinberg said, there are a couple of mistakes they almost always get wrong: Create a strategy to meet your growth goals.Ĭreating a strategy to meet your goals is another part of running a startup that should sound obvious to any seasoned entrepreneur. It will be invaluable for the entirety of your business, so listen carefully and take what they say very seriously. Make sure that the users aren't friends or family members, because you'll need them to provide objective, actionable feedback (and believe me, your mom isn't going to want to hurt your feelings if she doesn't 'get' your product!).Īs Weinberg pointed out, your customers are the most valuable advisors your company will ever have. Weinberg said that one of the most important things for new entrepreneurs to do is find people to actually use the product. Test your concept on real customers first. Related: How Shrewd Mobile Referral Programs Accelerate Customer Acquisition 2.

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